A new creative and strategic collaboration
A new creative and strategic collaboration
2017 was all about taking Red Nose Day back to it's comedy roots. It is after all, ‘Comic Relief’, and ‘laughing in the face of tragedy’ is where it all started. The language of jokes tells our stories, from fundraising to the need to progress. Expressed across a range of creative, the call to action was the same: MAKE YOUR LAUGH MATTER.
Leading on the creative for this campaign to create a clean yet colourful look and feel which this was then rolled out across all mediums. Highlights of this year included being responsible for the Fundraising Kit, a game changer that brought the standards up to where we needed to be. Additionally, directing social media content including a successful collaboration with Pinterest which reflected the changing digital landscape in the charity sector.