A new creative and strategic collaboration
A new creative and strategic collaboration
2014 was the year we introduced the Sainsbury's Sport Relief Games. Previously the Sport Relief mile was the key event. This year swimming and cycling were added to create the games. The challenge was to offer up an exciting, family fun event, whilst balancing complicated corporate relationships to deliver an engaging and sustainable campaign.
This was my first campaign at Comic Relief. I helped lead the creation of the look and feel whilst directing but also getting fully involved in the digital design work. Highlights included making brave changes to the Comic Relief legacy that resulted in a significant improvement in working procedure and delivering a more modern website design.