For the third year running, NHS Charities Together asked us to create their spring campaign—this time with a focus on staff wellbeing and the vital work the charity does to support it. From counselling and helplines to sleep pods and wellness spaces, they make sure NHS staff get the help they need to keep going.

We created a multi-channel campaign to show why better staff wellbeing means better care for everyone. At the heart was a short film showing the physical and emotional strain faced by NHS staff, alongside campaign photography, social content and a campaign landing page.

The campaign ran across YouTube, Facebook, Instagram, LinkedIn and the charity’s website—giving supporters a powerful reason to stand with the people who stand with us.