When the Royal College of Radiologists asked us to capture video archive footage to document their work, people and vision, the brief was clear: create content that could form the foundation for a future brand film and an adaptable content library. Something versatile, future-proofed, and ready to evolve with their story.

Halfway through the project, the plan shifted. The RCR team needed an impactful film to open their annual radiology conference—quickly. That meant the footage we were capturing had to work harder and faster than planned. We pivoted, turning our carefully curated visuals into a high-energy, future-facing conference opener.

The resulting film showcased the ambition and energy of the RCR community, setting the tone for their flagship event.

— with the full brand video still to come.