A new creative and strategic collaboration
A new creative and strategic collaboration
This was the second year of the Sainsbury's Sport Relief games. Building on the previous campaign's success, the challenge was to clearly explain the games with a strong CTA to sign up whilst provoking the sense of pride one feels when completing a challenge and making a difference at the same time.
I directed the overall creative for this campaign and produced the style guide for digital, print and broadcast. I balanced my time with art directing on film and photo shoots, leading the team and getting hands on with design when required.
The highlight of the website was our event section. A visually stunning but also a complex UX project consisting of joining up events, ticket booking system and fundraising pages.