A new creative and strategic collaboration
A new creative and strategic collaboration
As part of the Christmas campaign for Blue Cross we harnessed portable contactless devices to create a video interaction, a first of it’s kind.
We filmed dogs and cats patiently waiting, and once a user tapped to make a donation, they were rewarded with a ‘Thank you’ video of the dog or cat eating their Christmas dinner. These kinds user interactions have proved essential in order to capture the imagination of donors and drive engagement around contactless technology.