A new creative and strategic collaboration
A new creative and strategic collaboration
As part of a campaign for British Heart Foundation we designed and initiated contactless fundraising badges to help those who signed up for their running event to fundraise faster. The project included copy for the badges, cards and even social posts, and campaign design following the BHF brand.
We commissioned the build of an application to create unique URL’s for each badge, users could then fill out a form to activate their badge. Activated badges re-directed donors who tapped the badge, towards the individual's fundraising page.