A new creative and strategic collaboration
A new creative and strategic collaboration
Pure Choice Partnership is a certification that recognises products and services that are safe for consumers and for our planet.
We created a site that launched the certification to consumers and organisations, focussing on Earth. We wanted to show organisations that there was already a conversation happening, and that consumers really cared about Earth. Earth’s heart rate is calculated by positive sentiment in social messages, the more positive posts, the more relaxed Earth is. To encourage more activity we asked consumers to make a pledge to help.