A new creative and strategic collaboration
A new creative and strategic collaboration
Pearson were headline sponsors at the Festival of Education. As well as hosting and speaking at sessions on the future of education, they wanted to raise their profile as a thought leader and show the values of their brand in an interactive way.
This was a unique opportunity to wow audiences with an engaging installation. The stand was built to ask visitors what teaching tools they would like to see in the future, giving them an element of choice and enabling valuable data collection. The interactive voting station combined RFID wristbands, giant sequins (a lot of them) and on-screen live data together — allowing Pearson to know what was on educators' minds.