A new creative and strategic collaboration
A new creative and strategic collaboration
As the main charity funding new hospital wings, equipment and operations for Neurological conditions, the National Brain Appeal’s life-saving work is incredible but almost completely invisible. To raise brand awareness we came up with an idea that would break down the hospital walls using digital technology to show what was going on behind them.
We produced a series of cryptic questions that were posted around the hospital creating a campaign based on intrigue. With imagery and copy designed to feel out of place, we invited passers by to stop and take notice, engage and then use NFC technology to offer them answers, building a seamless physical to digital experience.