A new creative and strategic collaboration
A new creative and strategic collaboration
Worked with Dorset Cereals, a successful muesli brand, for over 6 years helping it grow from a challenger brand to market leader.
As well as developing the brand, worked on promotions, designing and building daily instant wins, on pack prize draws, large online games and a token loyalty system. This all resulted in growing the digital presence far beyond that expected of a muesli brand, and at one point had more returning visitors than a lot of major publication sites would dream of. #MuseliLovers
Since this work over 10 years ago, Dorset Cereals has continued to grow but still uses many of the digital mechanics developed to great success.