Rhodium Creative
A new creative and strategic collaboration
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Blue Cross Contactless Fundraising

For RedR UK’s annual fundraising campaign, formerly ‘Wear Red’, we created a brand new look and name to go with it. With an updated look, feel and fundraising ask, ‘Go Red for RedR UK’ looks set to be bigger and more successful than ever.

 
 
 

Blue Cross Contactless giving video first

As part of the Christmas campaign for Blue Cross we harnessed portable contactless devices to create a video interaction, a first of it’s kind.


We filmed dogs and cats patiently waiting, and once a user tapped to make a donation, they were rewarded with a ‘Thank you’ video of the dog or cat eating their Christmas dinner. The idea is that these kinds of interactions are essential in order to capture the imagination of donors and drive engagement around contactless technology.